Maegan Bennett
A small town girl with BIG dreams.
According to Journal of Women’s Health, self-detection is a key method of breast cancer detection. In 2003 the National Health Interview Survey (NHIS) conducted a survey that included 361 women survivors of breast cancer. They asked a simple question: “How was your breast cancer found?” The answers they received varied, but the results of the survey showed that majority of women survivors detected the breast cancer themselves. In 2008, Max Healthcare released an ad that encourages us to pay more attention to our breast. This ad clearly targets women but not only older women, it also includes younger women and teens like myself. Even though it is rare for younger girls to develop breast cancer, it is still important for us to use methods of early detection as well. One reason for us to practice self-breast exams is because younger girls diagnosed with breast cancer often have a more aggressive type of cancer, which leads to a lower chance of survival. This is why it is so important for us to do self-breast exams monthly, like suggested by the National Breast Cancer Foundation. After asking several students on campus: “Do you know how to perform a self-breast exam?”, it came to my attention that many of us do not know how to check ourselves. This is an alarming fact that could be changed just by teaching five simple steps. This ad about breast cancer stresses the importance of self-breast examinations, and how doing so can help lead to a higher chance of survival. The Max Healthcare ad about breast cancer does a great job of appealing to a women’s desire to act by giving them a choice. In Thank you for Arguing by Jay Heinrichs, the author says that arguments boil down to three things: blame, value, or choice. The choice offered in this ad would be to do self-breast examinations or not. According to the survey performed in 2003, many of us choose to do so. By giving the women a choice, it allows the them to make their own decision. Jay Heinrichs tells us that when are arguing about a choice we are using deliberative argument. Deliberative agreement promises a payoff. Even though the ad by Max Healthcare allows us to make our own choice about self-breast examinations, it still inputs their opinion at the same time by trying to persuade us to practice self-breast examinations. They use the power of a choice to solve the problem to both the audiences and their own advantage. This ad uses the advice of Heinrichs to persuade their audience with a choice, which according to him this is the best and most effective way. By providing statistics within the ad, it shows that women doing self-breast examination have a higher chance of survival than those who do not, which persuades us to participate in doing self-breast examinations. It also provides a number to call for more details, giving us the opportunity to do something right away.
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AuthorI am a student at Georgia Southern University. I love the outdoors, and my favorite flower is a sunflower. Archives
November 2016
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